Innovate in 4D

Make a difference in your own career, and a huge impact in the lives of those you serve.

Don’t just think like a designer. Innovate like a design champion.

Welcome to the Ampersand Design Thinking Certificate Program.

Our expert faculty guide you through a 4-day live workshop, or 8-session virtual program. You will define a precise challenge, and discover your customers’ unarticulated needs and desires. Design, prototype and validate surprisingly powerful and distinctive new products, services and experiences. You will work in a small team and “pitch” your solution to a panel of venture specialists for critique and refinement.

A standard open enrollment course convenes Monday morning through Thursday afternoon.

Register today

Innovation is a team sport.

The four stages of the innovation design process to turn “design thinking” into designed results. You will use your new skills to craft an important innovation and pitch your solution to a panel of experts.

Your team solves a real customer challenge, and pitches it to an expert innovation panel.

Students work in small teams to:

  1. DEFINE exact requirements to achieve your business goals.
  2. DISCOVER unmet needs of your customers, partners and end users.
  3. DESIGN the best solution and prototype from a range of concepts.
  4. DEPLOY your innovations for market impact.
The virtual course is conducted in modules ranging from 90 mins to 2.5 hours, hosted on Zoom.us each morning, Monday through Thursday, over two weeks.

Come get your hands dirty.

In our open enrollment program, we assemble small diverse teams. They learn by doing, and apply the key skills in each phase.

Or host a custom program to tackle your most vital innovation challenges.

For organizations that prefer a custom program, Ampersand will guide work with you to design the program that best serves your needs. Our faculty design experts will guide your leaders and their project teams to apply the process to a real customer issue you face today.

You may host a standard or customized program in-house to solve a current business innovation challenge. This example represents an extended five-day workshop with a week off in the middle to conduct user research.

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