John pries into the lives of target audiences to expose their underlying motivations.
John is a researcher and innovation strategist whose strong curiosity about the world focuses him on understanding how people approach everyday life. He has worked on multidisciplinary teams to generate key insights from both primary and secondary research to help clients solve their biggest business challenges.
John served on the research team at innovation strategy firm Doblin for a dozen years, employing ethnographic methods to lead conversations with consumers and understand where needs are not being met in the marketplace. His secondary research parsed big data to pinpoint anecdotes that indicated where user expectations and changing technologies would redirect industries and create new opportunities for growth.
John has also helped organizations develop these capabilities internally, and has designed processes and templates to allow them to increase the velocity of their overall innovation.