Marta Cuciurean-Zapan

Marta helps us know the unknowns.


MARTAMarta applies her background in social science and visual art to inform the design of compelling new products and experiences.

As a field researcher and designer, she has led teams at Uptake, a predictive analytics startup, and Conifer Research, a design research consultancy.

Marta speaks and writes about effective approaches and outcomes in qualitative research, informed by her own experiments into the design of leading methods discovery. She holds a Master’s degree in Cultural Anthropology from Temple University in Philadelphia.

When she occasionally comes in from the cold, Marta makes her home in Chicago.

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