Roger Mader

Roger Mader

156 E. 30th Street, Suite 1A New York NY 10016 USA
+1 917 434 2125

2011 – Current
New York NY

Roger Mader cofounded AMPERSAND to help clients discover and design new sources of growth. His work merges trend analysis and behavioral economics with user-centered research and a design method honed over years of practice. Recent clients include Boston Scientific, Bridgewater, Havas, Hyatt Hotels, Kaiser Permanente, SC Johnson, Southern Company and Subway.

Roger also serves as an enterprise partner to for market and competitive data analytics. He serves as a design strategy partner for Panorama Innovation.

2010 – 2011
New York NY

In preparation for launching his own practice, Roger led commercial teams for this New York innovation specialty firm – moving beyond strategy to the creative and operational tactics to implement new products, brands and lines of business. He led teams to produce breakthrough innovations for Nestlé, Hartford Insurance, and OSI.

2007 – 2010
New York NY

Roger served as global account executive for Doblin, a Monitor Group company, specializing in growth through disciplined innovation. Regionally, he served as a leader for Monitor’s New York office. His responsibilities included global account development and relationship management, and staff recruitment and team development. Roger’s teams discovered, crafted and captured new revenue streams for Pfizer (Pharma and Consumer) Citi (Corporate and Cards), and American Airlines.

2006 – 2007
San Jose CA

Roger originated the role of SVP – Strategic Accounts for Business Objects’ Global Services group. Business Objects (NASDAQ: BOBJ) was the world’s leading independent provider of business intelligence solutions, subsequently acquired by SAP. Roger’s efforts professionalized large account consulting to help transform this $1.25 Billion line of business to address the full range of enterprise performance, data and intelligence requirements for the world’s most data-intensive businesses.

2000 – 2006
New York

Roger served as EY’s client service leader for Siemens US, Colgate- Palmolive and the Altria Group (Philip Morris, Kraft.) He held overall responsibility for the success of these priority accounts through the constant understanding of clients’ imperatives, and the effective positioning and oversight of the wide array of services and the wealth of expertise of Ernst & Young’s 110,000 professionals worldwide. He also co-led E&Y’s Consumer Sector presence in the tri-state area of metro New York.

In June 2001, Roger joined EY’s Strategy & Corporate Development function, serving the Americas and Ernst & Young Global. He led research and methodology development of a firm-wide growth strategy and investment framework, based in part on Bain’s Profit From the Core. He helped guide the firm’s response to the tragic events of September 11th, 2001, and analysis of M&A opportunities among major competitors.

2002 – 2004
New York

During his tenure with Ernst & Young Roger was selected by the firm’s Chairman to serve as strategy advisor and liaison to Giuliani Partners, founded by former New York City Mayor Rudolph W. Giuliani. The firm was conceived to consult CEOs and Boards of Directors, as well as place strategic investments in areas of security and crisis management. He designed the firm’s start-up strategy, business development, market and service scope and supported key accounts: Merrill Lynch, Purdue Pharma, Cognos and Seisint.


New York, Singapore Chicago, London

As Co-founder of VIA International in 1992, Roger and his partners built a global consulting firm addressing the change management, market strategy and channel requirements of some of the world’s premiere companies. VIA grew in eight years to more than 80 professionals with offices in London, Chicago, New York and Singapore.

Roger co-led VIA’s Chicago office, launched VIA’s New York office and served on VIA’s board of directors throughout his tenure with the firm. He led accounts with AC Nielsen, Accenture, ADP, Ameritech (SBC), Baxter, Boston Scientific, Capgemini, John Deere, Ernst & Young, First Union, Goldman Sachs, Hewlett-Packard, IBM, KPMG, the U.S. National Park Service, AC Nielsen, Monsanto, Groupe Schneider, and União.

Chicago, London

At the outset of his career, Roger served as one of the original members of Accenture’s Change Management practice, in Chicago and London. He progressed from consultant to Associate Managing Director – Strategy Committee. His clients included Allstate, Bank One (Chase), BP Amoco, Ford Europe, IBM, Masterlock, Steelcase, and United Technologies.


Roger serves as the lead faculty and program chair for Rutgers University Design Thinking Executive Program

He teaches in the Masters program for Interaction Design at New York’s School of Visual Arts. His course on Strategic Innovation in Product & Service Design serves as a foundation for first-year students. His Leadership, Ethics & Professional Practice is the concluding program of the curriculum.

Roger has served as adjunct faculty in the Masters program at the Institute of Design in Chicago – a school of the Illinois Institute of Technology. He has lectured at Lawrence Tech, Parsons New School and the Harvard Business School, where he addresses the methods of innovation research for trend analysis and long-range forecasting.

Roger graduated from Northwestern University in 1984 with degrees in Economics and Political Science.


Roger’s presentations and writing have addressed such topics as growth through disciplined innovation, global account service, comprehensive growth strategy balanced with risk management, market and channel strategy, and change management. He recently presented The Five Innovations that Changed Everything, a study of innovation breakthroughs as the foundation for advancement of the human condition.

Roger has presented on the research methods required to discover and capture emerging sources of demand. His thesis on The Future is Already Here and other videos can be viewed on at

Roger co-wrote Designing Innovation into Organizations with colleagues Kelly Costello and Jessie Gatto, published in Aesthesis vol 2.3, 2008.

Roger and Jeff Semenchuk (Chief Innovation Officer, Hyatt Hotels Corporation) co-authored From Production to Connection: The New Model for Market Organization; published in Scenario and Strategy Planning (London, Jan 2000)

In 1998, Roger hosted Changing Channels, a weekly business radio talk show targeting the New York Metro commuter audience.

He is currently developing START UP AGAIN, a study on how large, established bureaucracies can reinvent themselves for higher growth and competitive differentiation using the mechanisms of Silicon Valley start ups.

You can see his latest thoughts on growth by design at ⎯⎯⎯⎯


Roger recently served on the executive board as Treasurer for the Parent Teacher Association of his children’s school in lower Manhattan. He served as Fundraising Chair for Christ Church Day School, setting a new record for both total funds raised and percent participation. Roger served as the Fundraising Leader for the Development School for Youth, a program to create career opportunities for underprivileged inner-city youth. He has been actively involved in the New York Cares program.

As professional obligations occasionally permit, Roger teaches Economics to New York City public high school seniors as a volunteer for Junior Achievement. He was televised on the subject of the national debt vs. deficit as part of a youth education program.


Roger worked in IBM’s National Accounts Division in their first intern program, on the commercial launch of an odd box called the Personal Computer. He financed his midwestern youth as a hamburger slinger, a bar manager, a lifeguard, men’s clothing merchandiser, and night auditor for Chicago’s storied Ambassador East Hotel (now Public). He spent the summers of his late teen years keeping groupies from terrorizing the artists backstage at Blossom Music Center.

He writes to clarify his thinking, sketches to capture ideas, and paints to reconnect with the memories he too often neglects.

The American-born son of Canadians, Roger maintains dual citizenship as do his young sons Cole and Everett. They head “down east” whenever possible to continue the seemingly perpetual renovations of their antique cape islander on the south shore of Nova Scotia’s Atlantic coast.