Brian Moelich

Brian helps people and businesses see the future differently and turn their intentions into reality.


Brian honed his design capabilities in Silicon Valley as a business designer with Citrix Systems, where he and team designed and managed an incubator program for new ventures. He also built and led a program for resource backed ventures to navigate the hurdles of development, pilot and market launch. Brian continued his innovation apprenticeship as implementation lead for Cisco’s Hyperinnovation Living Lab (CHILL), which brought together Cisco’s partners to solve industry level challenges.

Learning that the real problem for innovation and design to succeed within an organization is making the systematic change to support design-led strategy, capabilities and products, Brian returned to Toronto, Canada to start Arrisio, an innovation strategy practice that helps organizations architect outcomes both their customers and the business desires. His clients have included Manulife, Nestle, The Globe and Mail, Canadian Tire, Fairfax Financial Group and TELUS.

Brian is a guest lecturer on Business Model Generation for the Business Design Initiative at the Rotman School of Management, where he earned his MBA with a focus on strategy and business design.

He is also a contributor to the Globe and Mail’s Leadership Lab column, where he writes about how to actually make innovation and design work within an organization and is a frequently requested speaker on the subject.

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