Jean Zelt

Jean is passionate about deeply understanding people and telling their stories in compelling ways that have a positive impact on how companies do business.


Working collaboratively with multidisciplinary teams of top-level talent – as a researcher, strategist, and user advocate – she helps to guide clients and partners toward innovative solutions and growth-minded business decisions informed by the needs of their customers. In her 20 years as a consultant, Jean has developed a strong range of research, analytical, and communication skills that enable her to synthesize data from diverse sources and unlock the opportunities within. She is well versed in a range of qualitative, quantitative, and hybrid methodologies, including deep experience in analyzing user-generated content and social listening.

Her strong entrepreneurial spirit has served her well not only in her work with clients, but also in building teams, new practice areas, and new business ventures. She was integral in developing a tech-focused ethnographic research practice within a large market research company, and she opened the first international office, in Shanghai, for a US-based product development consultancy.

Jean holds degrees from University of Pittsburgh (BA, Journalism), Carnegie Mellon (Master of Design), and Kellogg School of Management (MBA).

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