Leslie’s research weaves tales to help others find their voices.
Leslie Marable traces her career arc through Advocacy, Digital Analytics, Journalism and Strategic Research. The nexus offers her a unique approach to storytelling that empowers others to find and share their own voices.
Leslie solves puzzles. Her deep expertise in deriving multi-channel user analytics insights inform content and product management strategy, digital experience and website optimization.
Pivotal projects include an investigation of the Better Business Bureau as a reporter at Money magazine; ethnographic research to understand how consumers perceived search engine results for Consumer Reports; how millennials defined and consumed breaking news in the early digital age for The Associated Press.
Leslie has held market research and analytics insights leadership positions with agencies and companies, including Prudential Financial, Moody’s Analytics, Manifest LLC and SapientNitro. Client sectors focus on Financial Services (The Hartford Insurance, Citizens Bank), CPG (Johnson & Johnson, Mars), Tech (CA Technologies), Healthcare (NorthStar Anesthesia) and Hospitality (Hilton).
In her spare time, Leslie is a Gyrotonic exercise enthusiast.