Peter Laundy

Peter brings sophistication and simplicity to restorative design.


Peter Laundy is a communication designer with well over 20 years of experience working on innovation projects and programs. Most of these years were spent at Doblin, an innovation strategy firm now owned by Deloitte. His typical roles included distilling initial user research, taking a lead in conveying research insights, facilitating project team work sessions, taking a lead in depicting innovation concepts, and testing them with stakeholders.

Since leaving Doblin in 2014, he has focused on working with organizations whose missions he admires, such as the Center for Neighborhood Technology, Brockman family farms, and the Center for Collaborative Healthcare Design, as well as on his own website, mimiculture, dedicated to covering a topic of special interest to him: innovation in restorative agriculture.

A graduate of Princeton and the Yale Graduate School of Art, Peter spent his formative career in New York working for the late design icons George Nelson and Massimo Vignelli, as well as hanging out his own shingle at Laundy Rogers Design. From 1996-2010 he was an Adjunct Professor at IIT’s Institute of Design.

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