Roger Mader

Roger inspires innovators to “make better”.

Roger Mader

As co-founder and Managing Partner of Ampersand, Roger continues his quest to promote free markets, to produce uncommon growth using uncommon means.

After an early career on the launch teams for the IBM Personal Computer and Accenture’s Change Management practice, Roger co-founded VIA and built a global strategy firm. He met his future partners at VIA, where they first practiced the principles of transformative innovation and purpose-led organization design.

Roger guided growth strategy and new service design for EY, and formulated business designs for former New York City mayor Rudolph Giuliani’s consulting and investment firm. He led global accounts for innovation strategy firm Doblin Group, and led commercial strategy for Fahrenheit 212. His clients have included AC Nielsen, American Airlines, Baxter Healthcare, Boston Scientific, BP, Bridgewater Hedge Funds, Citi, Colgate-Palmolive, Ford Europe, Grant Thornton, Groupe Schneider, The Hartford, Hyatt Hotels, IBM, KPMG, Kraft, Nestlé, Procter & Gamble, Pfizer, SC Johnson, Siemens, Singapore Airlines, and Southern Company.

Roger teaches Strategic Innovation in the Interaction Design masters program at the School of Visual Arts near his home in Manhattan.

You can read his mind at, and contribute to the research for his current book, working title “The Da Vinci Co“, an investigation into the uncommon mix of capabilities that will differentiate the winning organizations of the future, with co-author Dave Hersh.

Watch him apply unconventional research methods to “find the future first“. He engages his audiences with uncommon candor to drive collective action.

Download: Roger Mader Bio

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