Roger Mader

Roger inspires innovators to “make better”.


As co-founder and Managing Partner of Ampersand, Roger continues his quest to promote free markets, to produce uncommon growth using uncommon means.

Roger built Ampersand as a partnership of peer practitioners to employ the methods of design and anthropology to craft better offerings, experiences and enterprises. He assembles teams to investigate real and perceived experiences to reveal the unmet needs and pivotal insights that match latent demand to vital new offerings.

After an early career on the launch teams for the IBM Personal Computer and Accenture‘s Change Management practice, Roger co-founded VIA and built a global strategy firm. He met his future partners at VIA, where they first practiced the principles of transformative innovation and purpose-led organization design.

Roger guided growth strategy and new service design for EY, and formulated business designs for former New York City mayor Rudolph Giuliani’s consulting and investment firm. He led global accounts for innovation strategy firm Doblin (Monitor/Deloitte), and led commercial strategy for Fahrenheit 212 (CapGemini).

He served as interim Global Chief Marketing Officer of Subway, the world’s largest restaurant franchise. Reporting integrated digital marketing, reorganized leadership and agency representation. The leadership team successfully turned around the business to return to growth worldwide.

Roger teaches Strategic Innovation in the Interaction Design masters program at the School of Visual Arts near his home in Manhattan.

He served as the founding faculty chair for the Rutgers University and University of California Riverside Design Thinking programs. He is the Industry Chair for the Digital Marketing program, University of South Florida Muma College of Business. His guest lectures include Northwestern University, Harvard Business School, New York University Stern School of Business, The Stanford d school, and the IIT Institute of Design. He serves as a coach and mentor for the student teams participating in Design for America.

You can read his mind at His current exploration into Purposeful Enterprise has been recently published in 2023.

For short video lessons, see Roger at Ampersand’s Youtube channel.

Client Include:

AC Nielsen, Advocate Aurora Health, American Airlines, A+I, Baxter Healthcare, Boston Scientific, BP, Bridgewater Hedge Funds, Cardinal Health, Citi, Colgate-Palmolive, Ford Europe, Grant Thornton, Groupe Schneider, The Hartford, Hyatt Hotels, IBM, Kaiser Permanente, KPMG, Kraft, Lenovo, MasterLock, Nestlé, Procter & Gamble, Pfizer, SC Johnson, Siemens, Singapore Airlines, Subway, and Southern Company.

Get in touch

Roger is always available for collaborations and talks worldwide. If you want to chat about design, books, wine, or anything else, don’t hesitate in reaching out.