Wendy drives revenue growth through a cost-efficient, research-based approach to culture change.
A servant leader and strategy-focused Advisor , Wendy guides innovation in highly regulated environments of government, insurance, and healthcare.
She builds on leading corporate practices to help progressive organizations set realistic goals, define processes to accomplish them, realizing strategies grounded in fact-based research using proven design methods and collaborative problem-solving.
Her executive roles span marketing, brand, digital strategy and integration. She advises for a win-win with a proprietary design thinking framework. Leveraging two decades of experience at Boeing and Blue Cross Blue Shield, Wendy lends trusted oversight to projects with complex system questions for organizations pursuing technological innovation. Her solutions emerge from extensive research and grounded insight development using her rigorous academic training in design methods.