A follow-up to last week’s “9 Strategies” introduction; Tata’s Taj Hotel Group demonstrates the 9 Strategies interwoven to bring a proud new brand experience to life. Share This:
Author Archives: Roger Mader
Pitch Perfect
Ampersand’s 8-step pitch method for more effective and compelling presentations. Share This:
Design in 4D
Ampersand’s Roger Mader illustrates a better, comprehensive approach to the design process, sometimes called Design Thinking, to produce structured innovation. Memorial Sloan Kettering Cancer Center offers a compelling case study. 1. Define the challenge from the business perspective to align sponsors and balance risk & reward. 2. Discover needs in context, using qualitative and quantitativeContinue reading “Design in 4D”
The 9 Strategies: Align All Nine
Roger Mader describes the 9 Strategies framework with case examples addressing three levels of the organization across three domains. Align your nine strategies to achieve optimal, streamlined and purposeful growth. Share This: