Design in 4D

Ampersand’s Roger Mader illustrates a better, comprehensive approach to the design process, sometimes called Design Thinking, to produce structured innovation. Memorial Sloan Kettering Cancer Center offers a compelling case study. 1. Define the challenge from the business perspective to align sponsors and balance risk & reward. 2. Discover needs in context, using qualitative and quantitativeContinue reading “Design in 4D”